What to Post: 10 Social Media Content Ideas for Local Businesses
Running out of things to post? You’re not alone. Many small business owners struggle to stay consistent on social media. The good news: You don’t have to reinvent the wheel. Here are 10 content ideas to keep your feed fresh, engaging, and aligned with your brand.
1. Behind-the-Scenes Photos
Show your workspace, prep process, or a day in the life. This helps followers connect with the human side of your business.
2. Customer Spotlights or Testimonials
Highlight a happy customer, share a review, or repost user-generated content. Social proof builds trust.
3. Product or Service Features
Post high-quality photos or videos showcasing what you offer. Add a quick caption that explains the value or uniqueness.
4. Meet the Team
Introduce team members with a photo and fun facts. Personal touches build loyalty and connection.
5. Tips and How-To Posts
Give your followers helpful, quick tips related to your business. If you’re a wellness coach, share healthy habits; if you’re a realtor, share staging tips.
6. Before & After Shots
Perfect for service-based businesses like stylists, landscapers, or remodelers. Showcasing transformations is powerful.
7. Community Involvement
Post about local events, partnerships, or causes you support. It shows you’re connected and invested in your community.
8. Promotions or Announcements
Have a sale, new product, or event? Share it visually with clear, branded graphics.
9. FAQs or Quick Facts
Answer common questions or share interesting tidbits about your business, process, or industry.
10. Seasonal or Holiday Posts
Create posts that celebrate holidays, local events, or seasonal changes. These are great for engagement and relatability.
Bonus Tip: Use Templates
Having branded graphic templates makes posting easier and more consistent. Schedule content in advance to stay ahead.
